EDUCATION ON SELF-DECLARED HALAL CERTIFICATION AS A STRATEGY TO ENHANCE THE COMPETITIVENESS OF STUDENT-RUN BUSINESS PRODUCTS AT THE UNIVERSITAS PEMBINAAN MASYARAKAT INDONESIA
DOI:
https://doi.org/10.47652/jpkmhm.v5i1.1061Keywords:
Halal Certification, Self Declare, Product Competitiveness, Student Entrepreneurs, SMEs.Abstract
The rapid growth of Indonesia's halal industry requires business actors to meet halal certification standards as a prerequisite for product competitiveness. Student entrepreneurs at Universitas Pembinaan Masyarakat Indonesia (UPMI) Medan face challenges due to limited understanding of the halal Self Declare certification mechanism, particularly through the SI-HALAL system managed by the Halal Product Assurance Organizing Agency (BPJPH). This community service activity aims to enhance halal literacy, strengthen understanding of Self Declare procedures, and encourage student readiness to apply for halal certification for their products. The implementation method employed a participatory approach through three stages: preparation (coordination, material development, and participant selection), implementation (pre-test, material presentation, discussion, and SI-HALAL form simulation), and evaluation (post-test and satisfaction survey). The activity was attended by 40 student entrepreneurs from the Faculty of Economics, UPMI Medan. Results showed a significant improvement in participants' understanding, with the average pre-test score of 42.5% increasing to 88.75% in the post-test. Participant satisfaction reached 95% in the satisfied and very satisfied categories. It is concluded that halal Self Declare certification education effectively improves halal literacy among student entrepreneurs and encourages their readiness to apply for halal certification as a strategy for increasing product competitiveness in broader markets.
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